AeroMetric’s Geospatial Insight
Welcome! And thank you for visiting AeroMetric’s Insight, our new blog. In this space we will be presenting our collective points of view in the realms of mapping, photogrammetry and other areas of imagery and geospatial technology.
Insight will provide a venue for imagery and geospatial science experts from AeroMetric, our partners, clients and colleagues to discuss and comment on interesting projects and technical issues as well as current events and emerging technologies.
This blog marks a new milestone of AeroMetric’s web outreach, a transformation which began a year ago with the introduction of our new brand and website. Our blog is the foundation of our social media infrastructure. With AeroMetric Insight and our associated social media properties on Facebook, Twitter, LinkedIn, Flickr, and Slideshare we are formally joining the global conversation on the web.
Why another geospatial blog?
It is sobering to think that it was more than a decade ago that “The Cluetrain Manifesto” went live. I read it in book form back in 2000. When the authors said the “powerful global conversation” had just begun, I wondered what that really meant and whether it could truly breach corporate firewalls. Today, this conversation has moved from the insider realm of geeks into the mainstream and is transforming the way companies work inside and outside their firewalls. Marc Benioff, the founder and visionary CEO of Salesforce.com calls this new corporate model the “social enterprise” and describes it in compelling terms.
Personally, I believe that by extending our conversations online, our blog will help us advance our profession and add value for the people and organizations we do business with by allowing us to engage more effectively with our clients, colleagues and competitors in a constructive exchange of ideas.
I hope you find Insight in our new social media properties and I look forward to hearing from you soon.
Comments (2)
TLL
Dec 16, 2011
From the above referenced article Ms. Crandell writes:
“I have yet to hear any CEO tell me that to survive this economic climate they need to improve employee collaboration. Pay to better understand their customers’ social profile to more effectively enable and engage with them – yes – but not to improve internal collaboration.”
I find this a very perceptive observation. Unless the benefits of the “social enterprise” are made real on the shop floor, those who lead these initiatives risk achieving the success we all work so hard for…
Antonio Montoya
Dec 19, 2011
This is indeed a very perceptive observation. At AeroMetric we have been working in our internal “social network” using tools from Google Apps and Salesforce.
The vision is that at some point in the near future both our internal and external social networks will be integrated, with the appropriate security, to provide a seamless experience and truly leverage the potential of the web.